DecisionMaking

  • Decision Speed Is a Competitive Advantage

    A few weeks into a role at Amazon, I watched a customer complaint sit untouched for three days. Nobody was ignoring it — the one person who had authority to approve the fix was on annual leave, and there was no backup, no delegation, no plan B. The team could see the problem. They just…

  • Meetings Are Often Avoidance

    At Amazon, if something felt hard or unclear, the reflex was always the same: get people in a room. It felt responsible. It felt collaborative. Looking back, a fair number of those meetings weren’t either of those things — they were avoidance, just dressed up with an agenda and a calendar invite. A meeting about…